Healthier Planet, Healthier You

I’ve talked about the Green Sports Resource Directory in this space before. Created by the U.S. Environmental Protection Agency, it’s a collection of online resources designed to help sports facilities, leagues, and college and university teams reduce their carbon footprints. With inspiring success stories and links to organizations devoted to helping sports-oriented businesses make environmentally sound decisions, the website illustrates the benefits of greening sports. It also links to tools that can help facilities and teams track and control their energy consumption, like EPA’s Energy Star Portfolio manager, and to lists of products that perform well and are cost efficient—while also being safer for the environment.
Bottom line: It’s a great resource, it can save you money, and it helps make a better planet. Already, sports outfits across the country are making a commitment to protect the health of employees and clients and to improve the environment. The Seattle Mariners have used energy efficiency techniques to reduce their electricity consumption by over 90 percent—and to reduce energy costs by $50,000 per year. Brooklyn’s Barclay’s Center earned a LEED Silver certification by the U.S. Green Building council last year, and it has challenged fans to “be green” by using public transit, recycling, and reducing paper waste associated with tickets. In West Columbia, South Carolina, a former dump and landfill site was transformed into a recreational area, with a mini-golf course, a driving range, a practice golf course, a ball park, and—I love this detail—a recycling center.
Chances are your facility, league, or team already has taken some steps toward becoming greener. You reuse, reduce, and recycle; you advise your employees not to print out emails unnecessarily, and you communicate with your clientele virtually more than on paper; you choose machines that use energy efficiently. But probably you can take your efforts further. Can you invest in solar energy? (I know a horseback-riding training center in upstate New York with state-of-the-art stables, a vast indoor arena, 34 acres of beautiful land, and a big, old-fashioned farmhouse, where, because of solar panels on the roof, the electricity bill comes to $19 per month.) Can you use products that conserve energy? Can you clean without harmful chemicals? Can you boost efforts to get everyone in your facility—managers, employees, fans, members, and clients alike—wasting less and conserving more?
Moreover, can you effectively advertise your efforts? Because in addition to saving money and making the world safer, operating a greener business can attract the attention and loyalty of consumers whose concern about climate change and environmental health lead them to make decisions based on green practices. Want new members, customers, or clients? Reduce your energy consumption and let everyone know you’ve done so.