The rising popularity of yoga means there’s a sizable industry behind it. In fact, the global yoga market size is expected to have a compound annual growth rate (CAGR) of 9.6% by 2027—meaning the yoga industry is estimated to be worth a staggering $66.22 billion by 2027.
Industry predictions also continue to show that yoga will remain a constant fixture in the list of global fitness trends for years to come. For yoga studio owners, this means there’s a lot of opportunity—as well as a lot of competition.
To start the New Year off on the right foot, it’s important to make sure that your yoga studio has a comprehensive marketing plan in place that reflects the fitness industry’s transition to digital, and that it includes specific marketing strategies that outline how you plan to reach your target audience across various marketing channels.
In this blog, we’ll discuss four key considerations to keep in mind when creating (or revamping) your yoga studio’s marketing plan.
The Basics
The first step to developing a strong marketing plan for your yoga studio is to define your brand, your target audience, your business goals, and your competitors.
Clearly identifying and outlining this information is critical as it will be the foundation for your entire marketing plan—it will drive your marketing strategies, help you identify the best marketing channels and methods to use, as well as the tone and voice of your communications.
Remember—it’s important to set clear and measurable goals that align with your business objectives, because that’s what you’ll use later as a benchmark to gauge the success of your marketing campaigns.
Invest In Digital Marketing
We live in a digital world, and you should assume anyone who is interested in yoga and considering your studio will visit your website before deciding if they want to further engage with your business.
When building—or updating—your yoga studio’s website, remember to always keep your target audience in mind. Consider what type of tone and imagery will appeal to them, and make sure your website is visually appealing, engaging, and makes it as easy as possible to locate important information like your studio’s location, hours of operation, how to contact you, links to your social media accounts, and a description of your classes and class schedules.
Content Is Still King
To market your yoga studio effectively, you need to consistently create compelling content tailored to your target audience and what they care about—things like social media challenges, educational articles, blogs, newsletters, infographics, webinars or videos.
By creating a knowledge hub of resources and information about topics and trends that matter to potential customers, you’re more likely to be discovered by the right audience and to grow an engaged subscriber base.
Use the Right Yoga Studio Management Software
EZFacility’s powerful all-in-one yoga management software allows you to create custom yoga studio membership plans and packages, manage contracts and renewals, automate reminders, streamline and track marketing campaigns—and so much more!
To learn how we can help you maximize productivity, save time, increase cash flow, and achieve peace of mind, schedule a free online demonstration and personalized product tour today!