The following is an EZFacility blog that was printed in the National Fitness Trade Journal Spring 2017 edition.
Manager, Director, Leader. These are some titles you’ve earned before becoming the business owner. As the business owner, you have effectively attained the right to control your business identity, and every business owner of course, should have control.
The funny thing is though, clients want control too and in today’s digital environment there are many ways to pull off the ol’ smoke and mirrors trick to keep clients happy while still guiding the identity of your business.
But this is where we should stop.
A big aspect of your business identity is its relationship with your clients. Tricks should never be an approach to any relationship not the start of an honest business. It should also never become a last resort for any matter of business because then the business identity turns into The Ventriloquist, making clients “believe they are in charge” when they’re actually the dummy, thus increasing the risk of a fallout.
To read the full blog article in PDF format,please click this link or the image below
