Category: Blog

Most likely, your preference for a particular web browser is based on your experience with specific devices or brands. Mac and iPhone users are familiar with Safari. PC users know Microsoft Edge. Android users are accustomed to Google Chrome.

When it comes to your software, however, certain browsers can offer distinct advantages. “At EZFacility, we recommend Chrome to our clients,” says Greg Barra, Manager of Support & Training. “Not only is it a popular browser, it’s also easy to use and offers some of the best add-ons and customization, which makes it a good option for our users.”

Why is Chrome our favorite web browser?

While each browser offers advantages, Chrome stands apart from its competitors as the most popular choice for e-commerce users. “Since Chrome is the market leader, it made sense for us to optimize our system to perform on the platform,” commented EZFacility’s Director of R&D, Mike Vidal.

Chrome offers best-in-class security, an intuitive interface, and an extensive library of third-party extensions to enhance the user’s experience. It offers excellent malware protection on almost any device, giving you peace of mind as you use your club’s management software. You can also customize your Chrome homepage, which puts your EZFacility software and other vital business tools at your fingertips at all times.

To use Chrome to access your EZFacility software, simply Download Chrome and follow the instructions below to make it your default browser.

How to set Google Chrome as your default browser on Mac:

1. If you haven’t already, Download Chrome.
2. Launch Chrome.
3. Click the three vertical dots in the top-right corner of your screen.
4. Click “Settings.”
5. Under “Default browser,” select “Make default.”

How to set Google Chrome as your default browser on PC

Windows 10 or later:

1. If you haven’t already, Download Chrome.
2. Open the Start menu by clicking the blue Windows logo.
3. Click the gear icon to open Settings.
4. Click either “System” or “Apps,” depending on if you’re running the Original or Creators version of Windows. Then select “Default apps.”
5. Under “Web browser,” click your current browser.
6. In the “Choose an app” window, click “Google Chrome” to set it as your default browser.

Windows 8 or older:

1. If you haven’t already, Download Chrome.
2. Click the Start menu at the bottom of your screen, represented by the Windows logo.
3. Click “Control Panel” and then “Programs.”
4. Select “Default Programs” and then “Set your default programs.”
5. On the left side, select “Google Chrome” and then “Set this program as default.”
6. Click “OK” to save your changes.

The beginning of a new year is a popular time for fitness businesses to assess the previous year’s performance, to evaluate the current state of the health and fitness industry, and to keep a close eye on developing technology and changing consumer behavior to identify emerging fitness trends that will be important in the year to come.

Since the beginning of the coronavirus pandemic, the health and fitness industry has faced countless and ongoing challenges. Fitness businesses were hit hard by unforeseen, abrupt, and lengthy business closures—which simultaneously created the immediate need and demand for digital fitness experiences and offerings.

And although the shift to digitisation generated a lot of new online opportunities for health and fitness businesses, it also created new streams of competition in the already hyper-competitive online arena.

To help you better understand what to expect from the fitness industry this year, below is a run-down of five top fitness trends of 2022.

Five Fitness Trends of 2022

Below, we’ll take you through some of the biggest fitness trends we expect to see in 2022, from the ongoing demand for digital fitness options to the shifting definition of wellness–and everything in between.  

1.     Wearable Technology

The no. 1 fitness trend for 2022 is wearable technology.

Wearable tech includes smart watches, fitness trackers, heart rate monitors and GPS tracking devices. It’s a useful exercise motivator that also tracks important information like steps, heart rate, calories burned, and sleep patterns.

Survey findings that wearable tech has grown, and it’s projected for continued growth throughout 2022.

New innovations to wearable tech extend beyond “just fitness”—and new features include insight into metrics like blood pressure, body temperature, respiratory rate, oxygen saturation and electrocardiogram.

Considering how heavily society has come to rely on the internet and smart devices for just about everything, it should come as no surprise that wearable tech tops the list for this year’s hottest fitness trend.

2.     Online Training and On-Demand Offerings

Online training and on-demand classes were perfect solutions for fitness businesses trying to stay afloat and generate new income streams during worldwide lockdowns and forced business closures caused by the COVID-19 pandemic. In fact, online training became so popular during the pandemic that it secured the no.1 spot in ACSM’s 2021 fitness trends report. 

And even though health and fitness businesses are allowed to operate from their physical locations once again, the demand for online training isn’t going away any time soon. Many members have grown accustomed to the flexibility, and they still want the option to go to the gym a few days a week, or to get their workouts done at home.

To stay competitive in 2022, fitness businesses should continue to focus on expanding, improving, and marketing online fitness offerings. And remember—online training shouldn’t be viewed as a competitor to traditional brick-and-mortar business—rather, it should be a supplemental way to generate income while also providing added value and convenience to members.

3.     High Intensity Interval Training (HIIT Workouts)

High intensity interval training (commonly referred to as HIIT) is a form of exercise that’s defined by its workout format—a short burst of high intensity exercise alternated with a recovery period of rest or low intensity exercise.

HIIT workouts continue to gain popularity in 2022 given the effectiveness, flexibility, accessibility, and short time requirements. The beauty of HIIT workouts is that they’re designed to be quick and effective. But despite the short duration, HIIT workouts can actually be a far more efficient way to burn calories and lose body fat in less time than traditional steady-state exercise.

4.     Mind-Body Health and Fitness

In 2022, the concepts of health and fitness will continue to merge as society is redefining what wellness means from a more holistic standpoint. New considerations focus on balancing diet and nutrition, mental health, and physical activity—as opposed to focusing solely on weight loss or muscle gain.

More people are starting to realise that achieving mind-body health requires ongoing effort. And with more people looking to find more effective ways to ease stress, anxiety and improve mental health, wellness practices like Pilates, yoga, meditation, as well as diet and nutritional coaching, will continue to gain traction and rise in popularity this year.

5.     Small Group Training

The pandemic changed how we approach group fitness—and some people just aren’t comfortable returning to in-person group classes operating near full capacity. Offering small group training makes your gym more inclusive and affordable for people from different backgrounds, which helps give your facility a competitive edge.

Small group training is an instructor-led, group exercise class that typically includes between 2-10 participants. It’s essentially the same thing as personal training, except with a small group instead of individuals working one-on-one with personal trainers. 

Conclusion

The future of fitness is digital transformation—and to keep up, fitness businesses need trusted gym management software.

To learn how EZFacility can help streamline all aspects of your fitness business from one easy-to-use gym management system, schedule a free online demonstration and personalised product tour today.

If you haven’t already done so, now is the time to start planning your fitness company’s 2022 marketing calendar.

Creating a marketing calendar template and keeping it up-to-date is essential for generating revenue and meeting your gym’s financial goals in the year to come. It also helps to ensure that all of your marketing efforts are strategic, and that your marketing campaigns directly contribute to your facility’s goals and objectives.

And, by mapping out your marketing plan in a calendar, you create a centralised hub that helps your marketing team plan and navigate marketing campaigns more cohesively, efficiently and effectively.

In this blog, we’ll talk about the basics of a fitness marketing calendar—what it is, and why you need one—as well as tips on how to create a 2022 marketing calendar for your fitness business.

What Is a Fitness Marketing Calendar?

Think of your gym’s 2022 marketing calendar as a visual roadmap for all your marketing activities for the year. It should serve as a chronological guide to executing your marketing campaigns, and it’s an actionable tool that helps you achieve marketing goals within a set timeframe.

Why Do I Need a Fitness Marketing Calendar?

You may be familiar with the saying “proper planning prevents poor performance”—and this couldn’t be truer of fitness marketing. Some of the most common reasons that fitness marketing efforts fail are due to lack of strategy, lack of understanding about your target audience, lack of testing, and/or lack of tailoring and retargeting marketing strategies.

When it comes to fitness marketing, planning ahead is often the difference between a good year and a rough one. And although a marketing calendar doesn’t guarantee success, it does establish the framework your marketing team needs to create, coordinate and execute tailored marketing campaigns.

Three Key Benefits of a Fitness Marketing Calendar

Below three other important reasons you should get to work on your gym’s 2022 marketing calendar ASAP:

1.   It improves communication and collaboration.

A fitness marketing calendar helps improve communication and collaboration among team members by clearly indicating who is responsible for accomplishing each task, and when it’s due. It also helps to identify any gaps in process or progress, allowing team members to tweak and tailor schedules if needed.

2.   It helps your marketing team stay on track.

A marketing calendar helps team members avoid missing deadlines by providing upfront planning and foresight. It also helps your marketing team see how tasks progress on a step by step basis, which then helps them adjust accordingly to maintain realistic expectations.

3.   It saves time and money.

When it comes to business, time equals money. And because a fitness marketing calendar outlines tasks and team member responsibilities upfront and in an easily digestible way, it helps reduce confusion and saves time (=money) that would have otherwise been spent trying to align your team and keeping everyone on the same page.

How to Create Your 2022 Marketing Calendar

If you’re ready to start working on your 2022 marketing calendar, follow these three simple steps:

Step 1: Plan

The first step is to define your goals and objectives. The more specific you are, the better results you’ll get—so it’s important to be very clear about what you hope to achieve.

While the ultimate goal of most fitness businesses is to generate more revenue—this can mean different things to different business owners.

Here are a few examples of objectives you may hope to achieve through your marketing efforts:

• Generate 100 new membership leads this week
• Sell 100 personal training services this month
• Attract 350 new email subscribers this quarter

Step 2: Brainstorm

After you’ve defined your marketing objectives, you need to determine how you’re going to achieve them. You’ll also want to include fundamentals like launch dates for new services, courses, programs, or classes.

To help decide which marketing campaigns and tactics are the best fit for your fitness facility, give yourself a set timeframe to brainstorm and jot down as many ideas as you can. Once you’ve written all your ideas down, go back through your list and determine which ideas are best suited for your various marketing channels and platforms.

After you’ve created your list of marketing ideas and determined your communication channels and launch dates, it’s time to input all that information into your marketing calendar template.

Step 3: Schedule

Now that you’re equipped with a list of topic ideas, it’s time to organise, categorise, and schedule them in your marketing content calendar.

Your marketing calendar template can be structured a number of different ways, and it can be as simple or complex as you’d like. For example, some fitness businesses use basic spreadsheets to create their marketing calendar templates, while others utilise more innovative technology like gym management software.

Regardless of which format you choose, start by inputting any important topics/dates that aren’t flexible, like product launch deadlines or major industry events. Then, plug in some additional content ideas in the weeks leading up to the special date or event to build up the hype and excitement. Finally, add in your content ideas that aren’t tied to a specific date, and organize them by theme or category.

Conclusion

In today’s digital age, the effectiveness of your fitness marketing calendar can be maximised by measuring the results of each marketing campaign once it’s completed.

By analysing historical data and performance metrics, you’ll be able to see which marketing campaigns were the most successful, whether or not they helped achieve your facility’s goals, and how quickly those goals were met.

This critical insight allows fitness business owners and team members to learn from past efforts in order to improve future performance, and to identify and avoid future potential pitfalls.

Did you know that EZFacility’s comprehensive report suite offers an in-depth look under the hood of your business–including financial, point-of-sale, marketing, payroll, membership and training reports?

Want to learn more? Schedule a free online demonstration and personalised product tour today.

The average person has about 40 apps on their phone, comprising everything from banking to video games. More and more, people expect to be able to manage their days using self-service functions of phone apps. Providing a mobile app for your members is not only convenient for them, but provides a crucial avenue to build client retention for your fitness business.

Why Apps Work

In the tech world, companies try to make their products more “sticky;” in other words, how do you make a customer keep using your product and make it so integral to their life that they won’t want to cancel? Apps are often one of the top ways product teams try to engage customers and extend their time as customers.

There are a few different ways that apps achieve company growth and retention goals:

1.     Apps help you stay connected

It’s harder and harder to get in front of your customers – whether it’s through email, mail, or social media. But apps can help you stay connected by sending relevant push notifications. Consider using pushes to remind members that they have an upcoming class or to prompt them to sign up for a personal training session.

2.     Apps help people save time

Think about the times when you get an email which tells you to go to a website, where you need to remember a password and then verify your identity on another app. It makes you want to never log in again, right? Compare that to the experience of opening an app you know well – a couple of taps later, and you’re able to do what you need to.

In addition to the simplicity, apps also offer a level of convenience you won’t get elsewhere. You give members the ability to check gym hours while waiting in the line at the grocery store. By making client engagement quick and easy, you’re more likely to have those clients engage!

3.     Apps give you more opportunities

When you implement an app, you also get access to a wealth of data about your members. You’ll be able to see who is using the app and who is making purchases. You can use this information to fuel your outreach and try to engage people who haven’t been visiting or ask common gym-goers for referrals.

How to Stand Out

One report found that there are over 70,000 fitness apps worldwide. That makes launching your own branded mobile app really overwhelming. But, good news: you aren’t trying to compete with FitBit or any other app in the app store.

The key is to remember that your app is a helpful tool in your client management toolkit. Your goal is to get existing and new members to adopt and use the app, and not to have people find your app and then join the gym.

Publicise your app on social media, on your website, and in your emails. When you link to your apps, don’t forget to include the specific link to the Google Play Store; don’t assume everyone’s on Apple. And when you’re onboarding a new member, guide them through the process and help them to download the app while they’re with you. It’ll be worth it to keep your members coming back.

How to Get Custom a Branded App

It’s clear that implementing an app for your business can not only aid in growing your business but also improve client satisfaction. So, what’s next? Your gym membership software may provide custom branded apps that integrate seamlessly with your other gym management tools. When they all speak to each other, it makes it easy to schedule classes, manage members, and handle purchases and billing.

There’s nothing more important to the success of your gym business than your members. Not only do their dues keep the lights on, but active memberships help you to have predictable income from month to month. However, with more fitness options than ever–from online training to at-home equipment–it may feel more difficult to close sales.

That’s why we’re sharing a few sales techniques you can implement to sell more gym memberships. The key is to provide potential members with a smooth buying experience without putting pressure on them to make a decision before they’re ready.

1.    Keep Your Social Media Up to Date

Most members didn’t just walk into your facility without knowing some background information about you. That’s why updating your social media with new equipment, class times, and trainer bios is so important. For people who haven’t been in a gym in a long time (or ever), gyms are extremely intimidating. By sharing the ins and outs of what to expect and highlighting your features, you’ll make someone more comfortable with taking the next step of reaching out.

Additionally, if you get permission, share photos of different types of members. While you of course want to share results, if you only share people in peak shape, it can be very alienating. You want to show how welcoming you are to people of different body types, abilities, ages and genders.

2.    Digitize the Buying Experience

Many fitness business owners are hesitant to update their sales tactics. They may rely on a high-pressure sales team driven to get contracts signed, no matter what. The result is that prospective members fear that they’re walking into a used car dealership, where they’ll be pushed to sign something they don’t want and be stuck with something not right for them.

While the personal relationship is extremely important to integrating a new member with the gym and wanting to come back, allow them to move at their pace. Add a chat module to your website to allow people to ask questions – and answer them directly without pushing them to get on the phone. Focus on customer service so that they feel comfortable coming in when they’re ready.

Finally, set your facility up with management software that allows people to schedule a tour of the facility or to come in for a free class. Giving people more control over the experience will help ease the anxiety of entering a new gym for the first time.

3.    Update the Sales Process

You know that membership sales are far from the only way to increase revenue for your facility. But too many sales leads focus on driving that revenue from the moment someone has joined your gym, which can leave a sour taste in the new member’s mouth. When you close the sale for the membership, you should once again give buying power back to the member.

Tell your new member that they can browse your self-service app when they’re ready, allowing them to choose a time and trainer for a free session, join classes, buy merchandise or do anything else they need to do. If they have questions, they’ll find you – but not if they fear a sales pitch every time they ask a question. By updating your sales strategy to allow email marketing to push offers while the employees are there to be helpful, people will be much more comfortable coming to your team.

Conclusion

The fitness industry faces a lot of challenges when trying to balance member experience with revenue growth. By letting the team working at your fitness studio to be advocates for your brand and letting the members make purchases on their own terms, you can actually drive gym sales and customer satisfaction.

If your New Year’s resolution is to get healthier, you’re not alone. About half of the people who made a resolution going into 2021 are planning on exercising more, losing weight, and eating healthier. For people who are looking to focus on their health for their 2021 resolution, we want to offer some tips to help you stick to your goals and feel great all year long.

1. Prepare for Success

Before you enroll in that weight loss program or splurge on pricey exercise equipment, do some homework to determine where you’re currently at, what your goals could look like, and how you’re going to work towards them.

First, talk to your doctor about what you want to achieve. They’ll be able to recommend where to start based on where you are physically and mentally. They may also refer you to a dietician to help you develop healthy eating habits and a diet plan you can stick to.

Next, consider talking to a personal trainer to develop a workout routine. With your trainer, you can set realistic goals to work towards and break down smaller benchmarks for success along the way.

2. Create a Plan

Based on what you’ve discussed with your doctor, dietician, and trainer, you’ll be able to schedule your activities to integrate wellness into your life, rather than treating it as an afterthought. This will make it more likely that you’ll treat health and fitness as part of your lifestyle, and you’ll be more successful at staying on track.

Dedicate a time every week to meal plan, grocery shop, and prep your meals for the week. Set your schedule with your trainer and block time off for your activities. Whether it’s an hour-long yoga class or a fifteen-minute lunchtime walk, treat these appointments as non-negotiable. If you’re starting out with shorter exercise blocks, getting in the habit of blocking this time for yourself will help you in the future as they get longer.

3. Involve a Friend

It can be intimidating to tell a friend about your goals, especially when they’re around weight loss. But involving another person in your journey can be the best way to improve accountability and provide support when you need it most. Whether you have someone who wants to play tennis with you once a week or someone who you can just text for some encouragement when you’re feeling down, leaning on your social circle is one of the best ways to achieve success. 

4. Don’t Overdo It

When you’re starting out, it’s common to feel motivated to go all-out. But just because you’re focused on your fitness goals doesn’t mean you should lose sight of the process. After all, you want to be building better habits that result in a healthier lifestyle—not to run a 5k once and never run again. Pushing too hard or making too many big changes at once are a surefire way to cause burnout and a return to your old ways. Plus, over-exercising before you’ve set the foundation can lead to serious injury. Remember to practice mindful self-care, and keep in touch with how you’re feeling to build up to where you want to be.

5. Be Realistic

The best way to reach your goals is by making them achievable. After all, if you reach your goal, you can always set new ones! But setting an unattainable initial goal can result in discouragement and lead you to give up too soon. Again, work with professionals to decide what goals can look like for you. Maybe it’s to run a 5k, lift a certain amount of weight, or bike a certain trail by the end of the year. Whatever your goals are, it’s important to avoid injury and prioritize how you feel—both mentally and physically.

If you haven’t heard by now—TikTok is a pretty big deal. In fact, a recent report from Cloudflare announced that TikTok has overtaken Google as the world’s most visited online destination. Read that again. Yes, it’s really that popular.

So, if you’ve been wondering whether or not you should be using TikTok to promote your fitness business, read on to learn more about how TikTok works, what makes it so undeniably popular, and how a TikTok marketing plan can be used to grow your fitness business, keep your fitness brand engaging and relevant, and improve your bottomline.  

TikTok: A Brief History & Overview

The TikTok app was launched in 2017 for iOS and Android in most major global markets—and today, the social media platform boasts one billion active users across the world. Comparatively, it took Facebook and Instagram almost a decade to reach a user base that size.

While TikTok’s initial user base was almost entirely Gen Zs (born between 1997 and 2012), the app’s popularity surged worldwide during the COVID-19 pandemic and has since captured the attention of users of all ages. 

In the U.S., TikTok’s user base is still dominated by Gen Zs, but it’s been attracting a strong following of millennials, too. As of April 2021, 48% of U.S. adults between 18-29 use TikTok, compared to 20% of adults between 30-49, and 14% of adults between 50–64, according to Pew Research Center.

TikTok’s tremendous growth, which was achieved within just a few short years, make the app one of the fastest-growing ever in terms of the percentage of the market it’s captured since its launch. And with the fitness industry’s transition to digital in the wake of the pandemic, a record-number of consumers are now turning to social media platforms like TikTok, YouTube, Instagram and Facebook as their primary sources of online fitness content.

How Does TikTok Work?

TikTok is a free, short-form video and social media app, owned by Chinese company ByteDance, and is available for download on both Apple and Android devices. The major difference between TikTok and other social media platforms like YouTube and Vimeo, is that TikTok is based on small, short video clips.

Up until recently, TikTok videos were limited to 60 seconds in length; however, the app recently expanded video length up to 3 minutes long.

How to Create Longer TikTok Videos: A Step-By-Step Guide

If you’re wondering how to create longer TikTok videos to promote your fitness business, just follow this simple step-by-step guide:

1. Open the TikTok app
   
2. Click the plus (+) icon, and select the 3-minutes option. Then press the “Record” button to start creating your 3-minute video.
   
3. Once you’re done recording, if you want to upload the video, simply click the “Upload” button.
   
4. After recording and uploading your TikTok video, you have the option to add effects, transitions, and other edits as needed. Then, click “Save” to save the changes.
   
5. Enter a description for the video, and be sure to include a few relevant hashtags.
   
6. Once you’ve modified the output settings and completely finished with your video, click “Post” to share it.

If you encounter any issues recording or uploading your TikTok videos, make sure your app is updated to the latest version.

How Can I Use TikTok to Promote My Fitness Brand?

The impact that TikTok has on consumers’ attitudes about fitness brands, and the influence it has over their purchase decisions, is undeniable. In fact, the social media giant’s influence is so widely acknowledged that the phrase “TikTok made me buy it” has over 4.1 billion views of the hashtag on the app.

When utilized as a part of your larger social media marketing strategy, TikTok is a highly effective way to promote your fitness brand by creating fun video content, building a niche community, and tapping into a younger demographic. 

Here are three TikTok marketing strategies you can utilize to grow your fitness business:

1. Hashtag Challenge

One popular way to use TikTok marketing to promote your fitness business is by launching a hashtag challenge—meaning, you encourage other TikTok users to create, or re-create, fitness content that has your hashtag branded to it.

A hashtag challenge also boosts user interaction and drives engagement in the app, and it gives marketers a look into who’s interacting with their fitness content. By understanding who’s responding to and engaging with your fitness brand’s TikTok videos, you’ll be able to tweak your TikTok marketing strategies as needed to more effectively reach your target audience.

2. Collaborate With TikTok Influencers

Another marketing strategy fitness professionals are using to grow their TikTok user base and build brand credibility is to partner with TikTok influencers. While TikTok influencers may not have the same reach as influencers on other social media platforms (for example, Instagram) just yet, they’re quickly becoming a “thing” given the app’s surge in worldwide popularity.

Partnering with TikTok influencers that your target audience already knows and trusts is a great way to grow your TikTok user base, increase credibility, and drive sales.

3. Advertise on TikTok

While advertising on TikTok is a relatively new paid marketing option, TikTok ads can still help you reach a ton of users given the social media platform’s precise targeting capabilities.

Here are the four main types of advertising on TikTok:

• Native Content: This type of ad is created to look and feel like a natural piece of the platform, and is found inside a TikTok user’s feed. It’s similar to Snapchat and Instagram story ads, and supports multiple features like app downloads and website clicks.
  
• Brand Takeovers: A brand takeover is when other brands can take over a TikTok account for a day. Created for mass awareness, this type of ad guarantees extremely high reach and performance rates because it occupies the entire screen, is fully clickable, and the first thing a TikTok user will see when they log into the app.
  
• Hashtag Promotion: A hashtag promotion gives you the ability to pay to promote a branded hashtag, which can help your fitness content go viral on TikTok.
  
• Branded Lenses: TikTok’s branded lenses are similar to the AR offered by Snapchat and Instagram, and act like filters for faces and photos.

Conclusion

TikTok continues to surge in popularity, with a growing number of fitness professionals turning to the social media platform to promote their fitness business, increase brand awareness, expand their reach, and drive sales. TikTok is still new enough that it isn’t overly saturated with competing businesses, and it provides a huge opportunity for organic growth.

If you decide to start using TikTok to promote your fitness business—remember to have fun with it, and get creative!

For more fitness marketing tips and industry insight, click here to check out our other blogs.

The rising popularity of yoga means there’s a sizable industry behind it. In fact, the global yoga market size is expected to have a compound annual growth rate (CAGR) of 9.6% by 2027—meaning the yoga industry is estimated to be worth a staggering $66.22 billion by 2027.

Industry predictions also continue to show that yoga will remain a constant fixture in the list of global fitness trends for years to come. For yoga studio owners, this means there’s a lot of opportunity—as well as a lot of competition.

To start the New Year off on the right foot, it’s important to make sure that your yoga studio has a comprehensive marketing plan in place that reflects the fitness industry’s transition to digital, and that it includes specific marketing strategies that outline how you plan to reach your target audience across various marketing channels.

In this blog, we’ll discuss four key considerations to keep in mind when creating (or revamping) your yoga studio’s marketing plan. 

The Basics

The first step to developing a strong marketing plan for your yoga studio is to define your brand, your target audience, your business goals, and your competitors.

Clearly identifying and outlining this information is critical as it will be the foundation for your entire marketing plan—it will drive your marketing strategies, help you identify the best marketing channels and methods to use, as well as the tone and voice of your communications.

Remember—it’s important to set clear and measurable goals that align with your business objectives, because that’s what you’ll use later as a benchmark to gauge the success of your marketing campaigns.

Invest In Digital Marketing

We live in a digital world, and you should assume anyone who is interested in yoga and considering your studio will visit your website before deciding if they want to further engage with your business.

When building—or updating—your yoga studio’s website, remember to always keep your target audience in mind. Consider what type of tone and imagery will appeal to them, and make sure your website is visually appealing, engaging, and makes it as easy as possible to locate important information like your studio’s location, hours of operation, how to contact you, links to your social media accounts, and a description of your classes and class schedules.

Content Is Still King

To market your yoga studio effectively, you need to consistently create compelling content tailored to your target audience and what they care about—things like social media challenges, educational articles, blogs, newsletters, infographics, webinars or videos.

By creating a knowledge hub of resources and information about topics and trends that matter to potential customers, you’re more likely to be discovered by the right audience and to grow an engaged subscriber base.

Use the Right Yoga Studio Management Software

EZFacility’s powerful all-in-one yoga management software allows you to create custom yoga studio membership plans and packages, manage contracts and renewals, automate reminders, streamline and track marketing campaigns—and so much more!

To learn how we can help you maximize productivity, save time, increase cash flow, and achieve peace of mind, schedule a free online demonstration and personalized product tour today!