Tag: Fitness Technology

If you ask yourself where your facility’s nucleus of member service lies, what is your answer? The front desk? Most likely. It’s where almost all member-related activities take place, and it serves as the main communication point for prospects, members, trainers, sales staff, instructors, and managers. At the same time, chances are you rely on a management software solution that is the beating heart beneath your front desk, a system that, for starters, organizes, maintains, and stores member information and allows you and your staff to access that information instantly and easily. Given how important a software solution is to your front desk’s functioning, it’s crucial to ensure that the two elements—the desk and the software—are fully integrated. Here are a few ways to do so.

First, train front desk staff completely. If your software system is going to fulfill your needs, your staff will have to know how to optimise its capabilities. A software solution package should come with training support (if you’ve purchased one that doesn’t, it’s probably time to shop around for a better alternative). Sign up with your provider for a training course, and be sure to sign your key staff members up as well. Moreover, know how to answer your employees’ questions about the system (and where to go for answers if you don’t have them). At base, you — and at least some of your employees — should know how to use the system to process payments, manage sales leads, attract new members, retain members, address attrition, and forecast revenue. Get up to speed on anything you’re unsure about, and keep your employees up to speed as well.

Once you know your front desk staff is using your software system to its full capacity, you’ll want to focus on how well your security procedures integrate with your system’s security features. Management software enhances front desk security in a number of ways. First and foremost, it can pop up photos of members as they check in, allowing staff to verify that the member and the person present are the same person. Moreover, your management software can help you fine-tune access to your club. Member-specific features, such as image capture and fingerprint scanning, help deter nonmembers from entering. These features also can help alert front-desk staff if memberships are past due or expired, allowing them to deal with issues on the spot.

On a lighter note, your software solution can help enhance member experience by providing your staff members with instant, member-specific alerts. If someone checks in on their birthday, you can configure your system to display a happy birthday message, so that front-desk staff can convey their wishes on behalf of the facility. If someone is recovering from an injury that they have reported to your facility, a message to that effect can pop up, allowing staff to enquire about their progress. All in all, the front-desk experience can become a more personal and enjoyable one, helping to create an atmosphere that keeps members coming back (not to mention renewing their memberships and spreading the word to prospects).

One more feature of your management software solution to pay close attention to when it comes to front-desk business: back-up. As with any system that channels important information, your management software solution requires efficient data backup and storage. Find out what kind of backup/restore utilities are available with your system. How frequently does your software transmit information from your facility to your provider’s mainframe, and how often is that mainframe backed up? Do you have online access to member information? The last thing you want is for front-desk staff to be checking someone in, only to find out the system has crashed. Be sure to institute a regimen of periodically backing up your data, whether by archiving it on another network computer located off-site or distributing it to removable storage media. Review your regimen with key employees, and check it occasionally to be sure it’s functioning as intended.

When it comes to facility management software, it can be difficult to know what product will be a good fit for your company. What features do you assess in order to make a determination? How can you know, before putting money down, whether a given product will be right for you?

One factor that can set a product apart from others is what is planned for it in the future. As Athletic Business magazine put it in a recent article, “What are the vendor’s future plans — and yours? Given how rapidly technology is evolving, this might be the most important question to ask once you have your priorities in mind.” The question is crucial not only because of the pace at which technology changes but also because, as a business, your facility must grow in order to thrive. If you invest in a software solution that will not grow with you, you’ll find yourself in a few years having to choose a new solution all over again — or having to figure out how to live with an inadequate one.

To understand what a vendor plans for a software product’s future, you need to know two things: what additional features a company has in development and how your own needs might change. In talks with salespeople, ask what features the vendor plans to implement in the future, and when implementation is expected to happen. Some particular features to consider inquiring about: mobile compatibility (if the software doesn’t already have a mobile feature, will it? Will it work on all devices?), simplified registration for and checking into group fitness classes (will the software solution allow for one or two clicks that let members efficiently register or check in?), encryption techniques (will software updates include whatever encryption technologies are most cutting edge at the time?). Also, think about your particular future needs. If you’re a college rec center, perhaps you plan to offer occasional outdoor adventure programming — does the software solution you’re considering allow for this, or might it in the future? Are you considering implementing wearable integration, and, if so, can the solution support this?

Clearly, you need to undertake some self-reflection before you begin asking about the future of a given product. If you haven’t already, sit down with your core team and brainstorm how you want the next five years — and the next ten and fifteen and twenty years — to look for your facility. What’s your wishlist in terms of general development and growth? What do you imagine for your facility particularly in terms of technological implementation? What do you hope your management software will be able to do for you down the road? Once you articulate answers to such questions, you can begin to understand the kinds of questions you need to ask about management software products. Don’t be afraid to get carried away. If you envision eventually have a sixty-foot rock-climbing wall that ascends from the deep end of a swimming pool, but you currently have no wall and no aquatic center, make sure your management software package either has the capacity to handle a climbing-wall-cum-swimming pool or will have it. Anything you can project as a possible reality for your facility, you want your software to be able to handle — if not now, then at some point.

So think ahead, think big, and ask questions about what’s to come.

If you run a sports center, health club, gym, or niche exercise venture, chances are you don’t have enough time. It would take someone superhuman, after all, to open a facility early in the morning; oversee employees, attend meetings, troubleshoot, pay bills, coordinate with contractors, and do all the other zillion things required of business owners (including maybe even running a class or a training session or two); perform end-of-the-day accounting and shut-down routines (the end of the day often being 10 p.m.); and tend to post-work familial and social obligations while still having time leftover. Never mind finding the hours needed to grow your business in whatever way you dream of growing it.

Where Does a business software solution come in?

Software packages designed for the sports and fitness industries automate many of the processes that consume a great deal of time if you do them by hand or using basic word-processing or spreadsheet programs designed for other purposes. Business software solutions produce user-friendly reports, convey messages to employees and members, send out automatic notices to collect member dues, schedule trainers and instructors, track equipment, manage leagues, provide marketing tools, and much, much more. Automating these functions gives you more time for the things you want and need to get done. It also gives you the security that comes with knowing that one, overarching system is running your entire operation.

How do you choose the solution that’s right for your facility?

First, you have to know what needs the software must meet. Take the time to study your current business requirements, design, and mission. Review the hardware and software you already have in place, and analyze their current strengths and shortcomings. Consider also what kind of financial investment you are willing and able to make in a software package. (If all of this seems like too much of a burden on your already stuffed schedule, consider hiring an organizational analyst who can come in, determine your needs, and make recommendations. Sometimes having an outsider’s perspective is more helpful anyway.) A key part of this step: Consider not only what your business needs now, but also what it will need a year, five years, ten years down the road. You don’t want to invest in something your business will outgrow quickly.

Second, consider security.

With each passing day, more and more business applications use the cloud: that mysterious, invisible place where so much of the world’s data is stored. The more applications that use them, the more vulnerable businesses are to hackers and malware. Before you choose a software solution, ensure that the company that provides it has a reputation for security. Ask what security options the software includes. Does it encrypt stored data? What level of encryption does it support? Doing your homework in this area could save you many headaches down the road.

Finally, don’t evaluate just the software — also evaluate the vendor.

You don’t want to choose a company that executes great ideas poorly or mismanages its people or products. You do want a company with proven vendor stability. That’s not to say it has to have been around for decades, but the executive team should include industry leaders. You should consider the size of the vendor, what its core business is, and whether its software truly supports the sports and fitness industries.

Finding the right software can mean reduced expenses, increased profits, happier employees and members — and more time for you. If you’re not already using a software solution, start looking into the possibilities today. And if you are, consider an overall assessment to be sure the one you’ve got is the best one for you.