It’s back-to-school month — and Childhood Obesity Awareness month. Even if your fitness facility caters mostly (or exclusively) to adults, you can contribute to the effort to draw attention to childhood obesity and its devastating consequences.
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Tag: Sales & Marketing
Home Sweet Gym
I have a confession to make. Sometimes, when I’m too lazy to head to the gym but I know I need to exercise, I pull out my mat, look online for a good workout podcast or video, and start trying to get my heart rate up in my living room. I know that, without proper equipment (all right, without any equipment), without an instructor or personal trainer, and without fellow sweaty bodies, I’m not getting quite the level of exercise I need. But often convenience trumps quality.
I’m not alone in this. A friend of mine keeps a stationary bike in her office; another one has an entire weight room in his basement. The fact is that sometimes fitness centres are competing for customers not only with other fitness centres, but also with those customers’ personal spaces (…)
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Make Every Phone Call An Opportunity
A phone call is not like an email that you can read at your convenience, proofread and spell check before responding.
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Increase your sales and client retention by using F.A.B.
Here at EZFacility, we frequently speak with businesses that struggle to increase revenue and clients. In many scenarios, one big problem is a failure to adequately communicate the services they offer to their clients and prospects.
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Making the Most of Your Second Highest Revenue Generator
Typically, the highest revenue generator for a gym is memberships. The second highest revenue generator is personal training and it’s essential that you do everything you can to ensure that it is well taken care of.
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Piecing Together the Ideal Marketing Plan
Just in time for the New Year, we’d like to give some helpful tips in rounding out your marketing plan for 2012 and making all the components come together in a way that is beneficial to your business.
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Making the Most of Referrals
Take advantage of the good service you deliver to your customers and as a result, the referrals they can provide to you in return.
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How to Turn Leads Into Customers
One of the greatest qualities of successful business owners is knowing how to turn leads into customers. Characteristics like dedication, perseverance, and drive that apply to a star in sports can also be utilised for growing your business, and are necessary in order to build your customer base.
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Customer Success Story: Gold’s Gym of Regina
Gym management encompasses a broad spectrum of business issues as well as membership management. With the growing popularity of personal training among fitness enthusiasts, being able to manage all of the complexities of a full feature personal training program is key. Skye Kaise, owner of two Gold’s Gym locations in Regina, Saskatchewan and an EZFacility client, spoke with representatives of EZFacility about the success he has had using the EZFacility management tool to streamline his personal training program while generating savings.
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